OAR to Offset Carbon Footprint with Help from UPS

(3BL Media / theCSRfeed) Atlanta, GA - August 23, 2011 - O.A.R.'s summer concert tour is more sustainable this year thanks to UPS (NYSE: UPS) and a new service the logistics leader launched in May with Live Nation Entertainment (NYSE: LYV) to help touring musical artists reduce their transportation CO2 carbon footprint.

O.A.R.'s latest concert tour began in Milwaukee, Wis., on July 6 and will conclude in Atlanta on Sept. 3.

"Our partnership with UPS came at a perfect time as we began a new season of touring surrounding the release of our album, King," stated O.A.R. "We're excited to have been able to continue our efforts to lower our carbon footprint with the help of UPS as they helped power our greening platform, the O.A.R. Green Dream."

UPS's first step in helping the band required a detailed assessment of O.A.R.'s existing transportation carbon footprint, which involved an analysis of the size, weight and dimensions of all the equipment needed for the tour, the mode of transport used and the route and distance traveled. UPS used the data to develop a logistics strategy to drive down waste, increase efficiency and reduce emissions during the tour's 28 events across the U.S. When the tour is completed, UPS will purchase and retire certified carbon offsets to mitigate any remaining CO2 emissions, making the transportation aspects of the tour carbon neutral.

Read more about the UPS/OAR partnership here.

 

About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the Web at UPS.com and its corporate blog can be found at blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS   UPS16329