National Conference on Citizenship, Points of Light and Bloomberg Release 2013 Civic 50 Survey Results and Recognize America’s 50 Most Community-Minded Corporations
December 17, 2013 /3BL Media/ - The Civic 50 survey, now in its second year, was developed by the nation’s leading experts on civic engagement, the National Conference on Citizenship, Points of Light and Bloomberg. The survey was administered by True Impact and evaluated by a cross-sector team of independent qualitative evaluators.
The Civic 50 was created to measure corporate civic engagement and recognize top S&P companies that make socially responsible practices and community leadership part of their corporate culture. Corporations recognized as The Civic 50 set the standard for how a company’s time, talent and resources can best be used to improve quality of life in the communities where they do business.
Major survey trends, include:
- Commitment to community is being institutionalized as a top priority throughout companies. Ninety-two percent of The Civic 50 can describe board, executive or senior leadership resolutions or directives that institutionalize corporate policies and practices related to community engagement – up from 76 percent in 2012.
- The majority of The Civic 50 companies, 96 percent, evaluate the business impact of civic engagement on at least one aspect of their bottom line, such as increased sales, brand loyalty or employee recruitment. In 2012, this number was 86 percent.
- Employees are given more opportunities to volunteer and 88 percent of companies are including community involvement as a component of employee performance reviews, up slightly from 84 percent in 2012.
Original post on Points of Light.
