Making it Personal – Nonprofit Storytelling Through Social Media

How many times in the past month have you been asked to make a donation to a nonprofit? Chances are, quite a few. Many consumers are now facing appeals for support on the street, in their email inboxes, over the phone and in the mail. Yet, a few savvy nonprofits are harnessing social media to break through the clutter, telling compelling, personal stories of the issues at hand rather than directly appealing for donations.

In honor of World Alzheimer's Day, Alzheimer's Disease International is making it possible for consumers to experience first-hand the memory loss caused by the disease.

To read more on Cone's What Do You Stand For? blog, please click here.