Make-A-Wish Foundation Shines “Bat-Signal” on Beneficiary Stories
Over the last week, there was no escaping the heartwarming story of Batkid, also known Miles, the five-year-old boy who bravely fought cancer and then turned his sights on fighting crime in Gotham City. As social networks lit up at unprecedented levels to show support, the Greater Bay Area Make-A-Wish Foundation demonstrated the power of storytelling and impact when told through the eyes of a young boy.
As San Francisco transformed into Gotham City last Friday, swarms of supporters hit the streets and hundreds of thousands watched online as Batkid put the Riddler and the Penguin behind bars. Make-A-Wish leveraged social media to give updates on Batkid's adventures, using Twitter and Facebook to spread photos and videos. News anchors and bystanders snapped photos of Batkid and shared them online.
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