Lights, Camera, Recycle!

New MPAA handbook sets green standards for the film/TV industry.

While celebrities may be known for their environmental activism, Hollywood, The Industry, has been slow to adopt more eco-friendly practices in movie and TV production.

But, with the recent release of an environmental practices handbook, the MPAA (Motion Picture Association of America) and the Alliance of Motion Picture and Television Producers (AMPTP) have joined forces to help Hollywood have a greener future.

The Best Practices Guide for Green Production, is a handbook that outlines procedures and strategies for reducing waste, while encouraging recycling and energy conservation within the industry.

“A new norm is emerging in which eco-friendly practices are best business practices,” said Dan Glickman, Chairman and CEO of the MPAA.

Hollywood has embraced the idea of greener productions with creativity and enthusiasm. Below are a few of the highlights:

Sony Pictures
Sony Pictures Entertainment has updated the Jimmy Stewart building on the studio's historic lot in Culver City. The project includes 1120 solar panels on the rooftop, an onsite water filtration system, a environmentally efficient central heating and cooling plant, and locally supplied building materials, also features drought tolerant landscaping. During construction, the project recycled more than 95% of construction waste. And all new construction on the Sony lot will adhere to LEED (Leadership in Energy and Environmental Design) guidelines established by the U.S. Green Building Council.

Disney
Disney has created an Environmental Steward position on every live-action film to coordinate and implement environmental practices. The studio also now uses DVD and Blu-Ray packages that are 100% recyclable. Disney is also releasing some of their films directly to iTunes, which eliminates the need for packaging altogether.

Warner Bros. Studio
Warner Bros. has embraced LEED building guidelines during the construction of it’s newest production stage. Stage 23 is equipped with efficient lighting and cooling technology to reduce consumption during peak times.

The goal of the Best Practices guide is to reinforce the studios’ commitment to environmentally responsible production practices and ensure that every production crew has the tools they need to uphold that commitment.

“Hollywood continues to evolve as an industry that takes environmental responsibility,
individually and collectively, on the big and small screen, and behind the scenes,” said Glickman.

Via ecorazzi.com

Read the MPAA press release here.

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