Instagram Gets Candid About Mental Health

Although mental health has been a taboo topic in the past, over the last year, many companies have started to tackle wellness in a more holistic way. Just last month, Kaiser Permanente debuted an ad featuring a surprising spokesperson for mental health: Stephan Curry. This May, for Mental Health Awareness Month, one more unexpected voice is jumping into the wellness conversation.

One-in-five adults in the U.S. experience a mental health condition during their life, but the issue is far from part of the mainstream conversation. Now, Instagram, a social media platform that has been criticized in the past for influencers who promote an unsustainable lifestyle, is bringing awareness of the topic to its 700 million users in a very honest way. The social media giant announced the launch of its new #HereForYou campaign, which shows how the platform can be used to battle mental illness. As part of the campaign, Instagram aired a video on the platform that featured three regular users – no celebrities or influencers – who shared their journeys via images and videos and sparked conversation around mental health. 

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