How Companies Can Invest in Sustainable Food Brands
by Vikas Vij
One out of nine people on the planet is chronically hungry, while the world faces a humongous challenge to feed an additional two billion mouths by 2050. Companies can turn this challenge into an opportunity by investing and innovating in crop science, livestock growth, water efficiency and supply chain management, to create a sustainable global food system.
Agribusinesses and other food companies as well as social entrepreneurs across sectors can contribute to a truly sustainable food system through promoting responsible consumer brands, supporting family farms, and expanding community markets. Consumer brands are a key vehicle for both educating people about sustainability and creating more robust value chains.
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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.
