Education

The Honda Battle of the Bands Gears Up for its 12th Annual Showcase

Dec 10, 2013 8:00 AM ET
Campaign: Honda Battle of the Bands

For 12 years, the top Historically Black Colleges and Universities (HBCU) marching bands have participated in this music performance program, which begins with a month-long voting process where fans help determine which eight bands will make it to the Invitational Showcase, held at the Georgia Dome in Atlanta, on January 25, 2014. Since the program’s inception in 2003, more than $2 million in scholarships have been awarded to HBCU music programs nationwide.

Fans can purchase tickets starting at $10 by visiting HondaBattleoftheBands.com, until January 24, 2013 at midnight Eastern.  

“The Honda Battle of the Bands is committed to showcasing and supporting our nation’s HBCU music education programs,” said Gina Jorge, head of Multicultural Marketing for American Honda Motor Co., Inc. “Over the last 12 years, music fans from across the country have witnessed incredible performances by these marching bands, and they somehow raise the bar on showmanship each year. We are honored to continue our support of these academic institutions by providing the opportunity to display their talents at the Invitational Showcase and earn a grant for their music education programs.”

To join the conversation, fans can connect with the Honda Battle of the Bands via social media by using the official hashtag, #HBOB, and keep up with all of the 2014 program announcements at:

For more information on the 2014 Honda Battle of the Bands, visit HondaBattleoftheBands.com.

Like Honda Battle of the Bands on Facebook and add your story to the thread:

  • Kimberly Layton: Congratulations to the Bethune Cookman University Marching Band. My son, Desmond Patten,will be apart of marching as one of the great Wildcats band member. Let's Go Wildcats.
  • Lastacia Neat: ASU/UAPB both my kids are coming. I'm a blessed mom. Ashley J. Walker Laurenté McCullough-Oby