Hilton Worldwide VP of Corporate Responsibility Featured in 2011 Report of Sustainability Leaders
Report discuses how to "Make the Pitch" for Sustainability Inside Corporations
(3BL Media) July 26, 2012 - Hilton Worldwide VP of Coporate Responsibility Jennifer Silberman is featured in a new report from VOX Global, Weinreb Group Sustainability Recruiting and a Net Impact team from the University of California, Berkeley titled “Making the Pitch: Selling Sustainability from inside Corporate America.” The group conducted a study of 32 sustainability leaders, asking them questions about integrating sustainability into their company’s business operations.
Jennifer Silberman, who has been with Hilton Worldwide since 2010, discusses the importance of alignment within the company to integrating corporate responsibility initiatives into business.
The report also features sustainability officers from McDonald’s, Novelis, AT&T, DuPont and EMC. The report concludes:
"Sustainability means different things to different people and different companies. And, because there is no universally accepted definition, it makes it more challenging to embed social and environmental issues into a company’s business strategies.
To be successful, sustainability leaders must provide context for their work in the same terms as other business units and define their impact in the “lingua franca” of the business. Rather than using sustainability jargon, they must use words and phrases that are consistent with a company’s culture and business strategy. Only after trust is earned and collaboration is underway can they expect to be successful implementing programs that will deliver a return on investment — both reputational and financial — to their companies."
To read the full report, visit http://voxglobal.com/2012-sustainability-survey/.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 91 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
