Growing Financial Confidence: Implications to Business Sustainability

The First Quarter Global Outlook Survey recently released by Duke University’s Fuqua School of Business reveals that CFO confidence is at its highest level since 2007.  Signaling what it calls ‘robust growth’, the survey forecasts earnings growth of 18 percent and capital spending up 12 percent.  In a press release, John Graham, professor of finance at Duke’s Fuqua School of Business and director of the survey, said:

“Increasing optimism is good news for the US economy going forward.  Historically, we have found that increases in optimism lead to stronger GDP growth, spending and employment within a year”.   So what does this positive outlook mean to companies seeking to recover and build business sustainability concepts into their future?  For one, it means that executives can’t lose sight of the long-term with an overwhelming appetite for immediate results.  As described in the post, Business Sustainability: A Story of Supply and Demand, the lessons learned from the recent downturn are refocusing the business perspective of top-line growth and sustainable supply.  Click here to continue reading.  

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