The future of sustainability reporting is not the mainstream media - A blog by Nathan Schock
Nathan is the director of public relations for POET, the largest producer of biofuels in the world. He is also a digital advocate of sustainability and corporate social responsibility. Nathan writes extensively for Greenway Communique.
The future of sustainability reporting is not the mainstream media
It's no secret that there has been a decline in the number of reporters in the mainstream media who cover energy and the environment. Thanks to a newsroom leak, we get a rare glimpse at just how bad it is.
The independent Gannett Blog obtained a list of the newsroom journalists from the USA TODAY and posted it. They made the point that there were 5 reporters covering Congress and 27 on entertainment. The number of reporters devoted to the Science/Energy/Environment beat was exactly the same (as Congress, not entertainment).
I've talked to some of those five reporters before and they do excellent work. But the relative number of reporters shows what topics are important to the second largest newspaper in America.
