Fourteen Marketing Organizations To Hold CreateAthon® Events During Pro Bono Week 2013
COLUMBIA, SC, September 18, 2013 /3BL Media/ — Fourteen marketing organizations in the US and Canada will host CreateAthon events during Pro Bono Week, October 20-26. The week is a global celebration of skills-based volunteerism and the impact it can have on the social sector.
CreateAthon is one of the marketing industry’s leading pro bono programs. As CreateAthon partners, marketing agencies, universities, corporations and professional clubs donate their time and talent by holding 24-hour marathons during which professionals and students develop marketing strategies and creative materials that can help nonprofit organizations meet specific marketing objectives. Deliverables take the form of branding initiatives; marketing, public relations and fundraising plans; creative materials in print, digital, and broadcast formats; and more.
CreateAthon was founded in 1997 by Riggs Partners, a marketing consultancy in Columbia, South Carolina. It has grown from a single-market event to a 501 (c) (3) organization that has attracted more than 85 marketing agencies, universities, corporations and professional clubs as official CreateAthon partners. Cumulatively, CreateAthon has helped more than 1,500 nonprofit organizations in North America by delivering approximately 3,200 pro bono marketing projects valued at $16.1 million.
CreateAthon events are held every year in markets served by CreateAthon partners. A number of CreateAthon partners have chosen to hold their 2013 events during Pro Bono week. Those include:
Build-A-Sign/Austin AIGA, Austin, TX
DNA Creative Communications, Greenville, SC
Dawe Consulting Group, Wilkes-Barre, PA
EGC Group, Melville, NY
Emcee Design, Sacramento, CA
FleishmanHillard, Toronto, ON
Paragon Design Group, Hudson, NC
Proximo Marketing Strategies, Williamsburg, VA
redpepper, Nashville, TN
Riggs Partners, Columbia, SC
Think Tank, St. Louis, IL
Two Blonde Chicks, Kitchener, ON
University of South Carolina, Columbia, SC
verynice, Los Angeles, CA
Other CreateAthon partners holding their events this fall include:
Altria, Richmond, VA
J Fitzgerald Group, Lockport, NY
Orchid Communications, St. Helier, Jersey
Red Thinking, South Riding, VA
Trio Solutions, Charleston, SC
Waggener Edstrom, Portland, OR
White Space Creative, Akron, OH
“We’re pleased that so many of our CreateAthon partners could hold events during Pro Bono Week to create more exposure around the growing importance of skills-based volunteerism,” said Teresa Coles, co-founder of CreateAthon. “It’s exciting to see how the pro bono movement is being recognized for the value it can bring not only to community organizations but also to the people who put their professional skills to work for social good.”
For more information on the program, please visit www.createathon.org.
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About Pro Bono Service
Pro bono--short for pro bono publico, "for the public good"—refers to professional services delivered without expectation of a fee to organizations serving the social good. It is both a form of support for community organizations as well as an increasingly core part of the ethic of business professionals from design to HR and technology, who believe that high-quality professional services are too important to only be available to those who can afford them.
