FitBit’s Celebrity Challenge Promotes Healthy Competition to Benefit AHA

Apps have been all the rage in the social impact world recently. We've reported on apps that trigger donations when you wash clothing or run a mile, and others that pause your text conversation while driving or help you make responsible purchasing decisions. The newest effort harnesses app technology to pit celebrities against each other in a competition to raise money for a cause, while reinforcing healthy lifestyles.

This week, Fitbit partnered with the American Heart Association (AHA) for a new effort to raise money and promote heart health. The Fitbit Celebrity Challenge asks two celebrities to track their steps for one week using Fitbit trackers. The person with the most steps is the Challenge winner, triggering a $10,000 donation to AHA. To kick things off, Victoria's Secret and Sports Illustrated models Erin Heatherton and Hilary Rhoda are facing off to amass as many steps as possible in a week.

To read more on Cone's Prove Your Purpose blog, please click here.