DoubleTree by Hilton Celebrates the Release of Universal Pictures and Illumination Entertainment’s 3D-CG Feature Dr. Seuss’ The Lorax with Two “Tree-Mendous” Eco-Travel Sweepstakes Offerings

(3BL Media / theCSRfeed) McLean, VA - February 24, 2012 - DoubleTree by Hilton announced an online and social media campaign that connects the travel industry's most prominent "tree" brand with one of the most-talked-about movies of this spring.  Universal Pictures and Illumination Entertainment's animated adventure Dr. Seuss' The Lorax arrives in theaters March 2 and DoubleTree by Hilton is celebrating the film with two unique travel sweepstakes inspired by eco-travel from now through April 29, 2012.  No purchase is necessary.

"DoubleTree by Hilton believes that small actions can collectively make a world of difference, both in our hotels and the environment.  During the past decade, our hotel teams around the world have worked with outstanding education partners to teach more than five million children about the importance of the environment in everyday life.  This led to the planting of more than 350,000 trees in a variety of reforestation projects," said John Greenleaf, vice president, global brand marketing for DoubleTree by Hilton.  "We are honored to support the outstanding production partners that are bringing Dr. Seuss' The Lorax to theatres across North America, by celebrating with two unique sweepstakes programs that will bring 'tree-mendous' prizes to some very lucky winners."   The DoubleTree by Hilton Eco-Trip Sweepstakes available to Hilton HHonors members at www.doubletree.com/thelorax features a grand prize trip for four (airfare and accommodations included) to a DoubleTree by Hilton destination in Costa Rica.  Once entered, every qualifying stay at a DoubleTree by Hilton through April 29, 2012, will earn an additional entry for another chance to win.   Through the hotel brand's popular social media community, the DoubleTree by Hilton Tip Tree Sweepstakes, available on www.facebook.com/doubletree, encourages people to share a small eco-tip that can make a positive difference on the environment.  The Tip Tree Sweepstakes includes weekly movie and tree-planting prize packs with a grand prize of a 2-night vacation including hotel accommodations, transportation and airfare for two to any U.S. and Canadian DoubleTree by Hilton hotel destination.   From the creators of Despicable Me and the imagination of Dr. Seuss comes the much anticipated feature Dr. Seuss' The Lorax, a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope.  The animated adventure follows the journey of a 12-year-old as he searches for a real Truffula Tree, the one thing that will enable him to win the affection of the girl of his dreams.  To get it he must find the story of the Lorax, the acerbic yet charming character who fights to protect his world.  www.theloraxmovie.com   Both sweepstakes are open only to legal residents of the U.S. and Canada (excluding Quebec), who are of legal age of majority in their place of residence (at least 18 years old).  Other terms and conditions may apply.   DoubleTree by Hilton is a proud member of the Hilton Worldwide portfolio of hotels.  Hilton Worldwide is the first major multi-brand hospitality company to make sustainability measurement a brand standard and recently earned ISO 9001 and 14001 certifications for quality and environmental management - one of the largest volume certifications awarded for commercial buildings.  As part of that standard, Hilton Worldwide-branded properties commit to continuous improvements to their overall sustainability results each year.  In 2010 alone, the company saved more than $74 million in utility costs through a 6.6 percent reduction of energy use; 7.8 percent reduction of carbon output; 19 percent reduction of waste output; and 3.8 percent reduction of water use.  Hilton Worldwide's global giving is currently focused on creating vibrant and sustainable communities wherever they operate.   For more information on Dr. Seuss' The Lorax movie, please visit www.theloraxmovie.com.  To find out more about or to make reservations at any one of more than 280 DoubleTree by Hilton destinations in 23 countries around the world, please visit our website at www.doubletree.com.   Contact:
Thomas Wingham
DoubleTree by Hilton Global Brand Public Relations
+1 703 883 5315 (USA)
thomas.wingham@hilton.com   Shahrzad Nadizadeh
Ketchum PR
+1 404 879 9234
shahrzad.nadizadeh@ketchum.com   About DoubleTree by Hilton
With a growing collection of contemporary, upscale accommodations in more than 240 gateway cities, metropolitan areas and vacation destinations worldwide, DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today’s business and leisure travellers. From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward programme, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them. To find out information about any DoubleTree by Hilton hotels, travellers may visit our website at www.DoubleTree.com or contact their preferred travel professional.   About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide,  www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.   For more information about the company, visit www.hiltonworldwide.com.

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