Curiosity Sparking the Value in Green Living
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 5, 2011 12:51 PM ET
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…
In a perfect world, our world's energy is powered by renewable sources, business sustainability is the norm, and sustainable lifestyles abound. While we're not quite there yet, as a sustainability consultant, I ask, "What will get us there?"
Interestingly, it's about being curious. It's about being in the space of sincere inquiry. Fortunately, eco awareness is on the rise. Proactive sustainable businesses are leading the way accompanied by thought leaders, executives, politicians, and such to address the environmental issues of our time. But it's the people that haven't quite found the value in living green that interests me the most. Why? Because those that begin to ask questions are the very ones that powerfully contribute to the collective conversation on climate change and its solutions.
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Why Should I Care About Global Warming?
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My lifestyle really isn't adding to the problem...is it?
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I drive a fuel-efficient vehicle, isn't that enough?
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Can my little eco actions really make a difference?
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".