Corporate Philanthropy: A Necessary Investment for Success

In December 2014, the Center for Corporate Citizenship (CCC) published a research report titled “The State of Corporate Citizenship 2014” that clearly links corporate citizenship to business success and higher shareholder returns. A majority of the corporate executives interviewed for the report confirmed that corporate citizenship, when thoughtfully integrated into business strategy, increased market share, improved financial performance and boosted shareholder value. In addition, most executives said they planned to increase investments in corporate philanthropy and workplace giving programs over the next three years.

The report defines corporate citizenship as a firm’s performance in the environmental, social and governance dimensions of business through sustainability, employee volunteering, corporate philanthropy and employee giving.

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