Corporate America Loves These Green Technologies

Who would think the same companies that spent the 1980s poisoning our skies, water, and land would turn to cleaner business models today? Even ten years ago, corporations understood the public desire for better environmental practices but couldn't see any benefit to the bottom line. This persistent thorn in the corporate side is now a boon to business as green technology becomes more affordable and produces significant cost savings.

Double Bottom Line The new greener corporate America deserves a little applause for its efforts, no matter how financially, rather than morally driven. While Washington struggles to agree on whether global warming exists, the corporate world has recognized the value in green business practices. American big businesses no longer look at the bottom line alone, today they see that green business benefits profits and public relations.  
General Electric spokesman Peter O'Toole put it this way: “It's both great business and good business — great in that it is generating real orders and revenue ... and good in the burnishing effect our initiatives have had on both our brand and our business.”   To continue reading about the rise in greener organizations, click here.     About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
 
Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
 
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