Commitments Score Companies Olympic Gold

As London looks to "inspire a generation" with Olympic wonders, companies look to inspire consumers through new cause and CR commitments. Here's a sampling of cause and CR campaigns that are going for the gold during the 2012 Olympics:

• Get your tissues ready. P&G's "Thank you Mom" campaign is perhaps the most memorable and humanizing commercial to hit the air over the past month. The spot highlights arguably the real Olympic stars: the parents that make it all possible. But this is more than just a tear-jerking commercial; P&G thanked Olympic families by helping to send more than 2,000 parents to the games who might otherwise not be able to attend. Once in London, families can relax at the P&G Family Home, which welcomes more than 10,000 Olympic families from around the world, providing meals, internet access and beauty treatments featuring P&G products.

To read more on Cone's What Do You Stand For? blog, please click here.