Cheers! Friday the 16th is Global Beer Responsibility Day
by Antonio Pasolini
Friday evenings are traditionally a time when in alcohol-friendly cultures people get together with their workmates for a beer or two (well, maybe more than that…). For that reason, it’s also a good moment to promote responsible drinking. United around that common goal, globally famous brewers Anheuser-Busch InBev, Carlsberg and Heineken have joined hands with a range of stakeholders to promote responsible drinking to help advance the UN’s Sustainable Development Goals to prevent alcohol-related harm.
Launched last year, for this second edition of Global Beer Responsibility Day on Friday 16th September the brewers will tap (pun intended) the manpower of more than half a million employees in 76 countries across the world, engaging more than half a million retailers, 200 government partners and NGOs. It features a variety of educational programs including server and seller training, ID-checking programs and consumer education efforts, to name but a few.
To continue reading, click here
Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. Besides Just Means, he contributes articles on emerging technology to Gizmag. He is also a happy herbivore.
Image credit: WBA
