Cause Marketing Hits the Books for Back-to-School

As millions of children start to hit the books, companies are getting in the back-to-school spirit with cause marketing efforts. This year, companies are supporting a variety of causes from bullying and education to hunger and child health and wellness  – all with the goal of equipping America's youth with the tools to succeed, both inside the classroom and out.

Here's a sampling of some of this year's back-to-school cause marketing efforts:

•    Office Max is partnering with AdoptAClassroom.org for the seventh year in a row to bring "A Day Made Better" to life. The campaign, rooted in the belief that teachers shouldn't have to spend their own disposable incomes on supplies for school, surprises 1,000 classrooms with $1,000 in school supplies. Consumers can nominate their favorite teachers or local schools through an online nomination portal.

To read more on Cone's Prove Your Purpose blog, please click here.