Can Low-Tech Cause Marketing Still be High Impact?
Mar 19, 2012 3:00 PM ET
Nary a day goes by when cause marketers don't talk about using Facebook Timeline, Pinterest, QR Codes or SMS for their campaigns, but that does not mean more traditional communications tactics are obsolete. Although no one can deny the power of a tech-savvy cause or nonprofit marketing campaign, it's still possible to have 2.0 results with 1.0 tactics.
Samusocial, a Romanian organization charged with providing care and medical aid to homeless people, has come up with a low-budget, low-tech but high-impact campaign. When the organization wanted to provide warm clothing to the homeless for the coming winter months, it looked no further than the local dry cleaner.
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