Why Smart Leaders Care What Consumers Think About Brand ESG

Businesses continue to invest millions in building out their environmental, social and governance (ESG) strategies and assessing progress against the frameworks they've set. But many businesses aren't evaluating whether their end consumers recognize these efforts.

As more and more consumers seek out brands that align with their values, it’s vital for companies to not only make sure they’re doing the right thing, but also that they’re effectively communicating it. In this series sponsored by Glow, we’ll take a closer look at consumer perception around brand ESG performance, why brands should care what consumers think about their ESG efforts, and how they can leverage consumer insights to drive decision-making.

GLOW SPECIAL SERIES

Content from this campaign

Responsible Production & Consumption

Consumers Already Care About Sustainability, and Signs of Economic Recovery Could Shift Preferences Further
Indicators suggest that the worst of the economic strain is behind us. And while this doesn’t mean consumers will enjoy unabated shopping sprees any time soon, it may hint that more people will consider factors beyond the price tag when selecting a brand.

Responsible Production & Consumption

What ESG Issues Do Consumers Really Care About?
Research has more than made the case for linking environmental, social and governance 
(ESG) strategies to corporate profitability.

Supply Chain & the Circular Economy

Does Your ESG Story Click With Consumers? How To Craft Messaging That Stands Out
As the calendar moves toward 2023 and inflation continues to influence consumer purchasing worldwide, massive banks of data make clear that companies should not scale back their environmental, social and governance (ESG) programs

Responsible Business & Employee Engagement

Everything You Need To Know To Improve Your ESG Communication Strategy
Environmental, social and governance (ESG) reporting is a big undertaking, but companies are realizing the benefits, encouraged by demands from consumers and investors.

Responsible Business & Employee Engagement

Why Businesses Should Care What Consumers Think About Their ESG Efforts
At the front door of global business, governments and news headlines are demanding companies step up as part of the solution to environmental, social and governance (ESG) challenges.
TriplePundit logo

More from TriplePundit

  1. Building More Sustainable Agricultural Supply Chains, Today and Into the Future
    More and more companies are looking to measure and mitigate the full scope of their greenhouse gas emissions in alignment with changing regulations...

  2. The ONE HOME, ONE PLANET U.S. Event Inspires Action for IKEA and Purpose-Driven Leaders
    IKEA brought leaders together to envision a better and more sustainable future at the ONE HOME, ONE PLANET U.S. event in March. The goal of the two...

  3. Force for Good: Giving Back to Communities Nationwide
    Stakeholders increasingly expect companies to be a positive force in the communities where their employees live and work — not just with philanthropic...

  4. Avocados: The Farm-to-Table Journey of America’s Favorite Fruit
    Americans love avocados, but most don’t know that more than 80 percent of the prized green fruits that arrive in the U.S. come from one place: Mexico...

  5. NYC: Leading Toward a Green Economy
    As a leader in sustainability, New York City is at the forefront of the green economy and tackling climate change, while working toward the city's...

  6. Decarbonizing the Maritime Industry
    In 2018, countries within the International Maritime Organization — the U.N. agency that regulates global shipping — pledged to reduce the carbon...

  7. Carbon and Beyond: The ESG and Sustainability Trends Shaping Business Today
    These days stakeholders are asking more and more about how environmental, social and governance (ESG) factors impact business, and companies are...

  8. Lead on Purpose: How Values Drive Business in Uncertain Times
    2020 was a turning point for many Americans. Now more than ever, consumers look to businesses to have a positive impact on society. In fact, 60...

  9. Doing the Work: What Does It Mean To Be a Just Company?
    More than 75 percent of Americans feel it is "deeply important that companies respond to racial injustice” in order to earn or keep their trust, and...

  10. Equalizing Care: Busting Disparities in the Healthcare System
    Gaps in equal access to effective healthcare have long been the norm in the U.S., but many weren’t aware of how bad the problem really was until the...