You may be familiar with the “Fair Trade Certified” symbol and its assurance that some of the money spent on a bag of coffee or bar of chocolate goes directly to its producers and stays in their community.
Lupita López Dearcia Comitán is a farmworker in Sonora, Mexico. She’s forty-four years old, has five children, and just so happens to grow the cucumbers you put in your salad last night. It’s a job she has a lot of pride in. Most people don’t know that cucumbers grow on vines like tomatoes, requiring constant care to ensure that the plant grows in the proper direction. It’s a technique called “training”, and Lupita has the practice down to a science.
2016 is a big election year, so voting should definitely be part of your resolution. But we’re talking about more than just the ballot you’ll cast for President in November. Every purchase you make is a vote – a vote for local farmers, a vote for healthier food, a vote for companies that are doing business better. When you buy Fair Trade Certified products, you are voting for safe working conditions, environmental protection, equal rights for women, reduced pesticide use and no child labor. This resolution is a win for all – for farmers, for the planet, and for you.
Fair Trade Certified works unlike any other ethical label by enabling direct economic benefit for farmers, workers, and fishermen. It’s simple: each...
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