The Fair Trade Difference

Fair Trade Certified works unlike any other ethical label by enabling direct economic benefit for farmers, workers, and fishermen. It’s simple: each time you buy something that's Fair Trade Certified, you help drive additional money—called Community Development Funds—back to the people who worked hard to make that product according to rigorous Fair Trade standards. This unique piece of our model is designed to close the gap between you and the people behind your products—to empower us all to make a shared investment in the communities that provide for us, reverse the damaging effects of poverty and injustice, and turn every shopping trip into an opportunity to make an immediate and lasting difference in the world. That’s the Fair Trade Difference.

Videos from this campaign

Content from this campaign

Media & Communications

A Look Into Fair Trade
Fair Trade Certified works unlike any other ethical label by enabling direct economic benefit for farmers, workers, and fishermen. Find out more and follow us on social media to celebrate the power of Fair Trade.

Media & Communications

The Power of She: The Fair Trade Difference
Most of the people who make Athleta clothes are women. Which is kind of fitting when you think about it. It’s also what drove us, back in January, to partner with Fair Trade USA to create more than 40 Fair Trade Certified styles. Because our mission is to empower women and girls to achieve their limitless potential.

Media & Communications

What Fair Trade Actually Means—and 4 Products You Can Feel Good About Buying
What do Patagonia, Keurig, and Costco have in common? At first glance, not a lot. One brand makes activewear, one sells coffee, and another sells… well, just about everything in between. But they have one important similarity you may not know about: They all sell fair trade products ranging from tea and coffee to apparel, body care, and home goods.

Supply Chain & the Circular Economy

In Their Words: an Open Letter From Family-Owned Farm Wholesum Harvest
Hear from workers at Wholesum Harvest's Amado farm about what Fair Trade means to them and how they are using their Community Development Funds to address their most pressing community needs.

Media & Communications

14 Easy Ways You Can Fair Trade Your Daily Routine, From Start to Finish
Every day, we make choices. We choose what to wear to work, what to eat for breakfast, and which blanket to curl up under at night. Each one of these decisions has the power to improve the world when you choose items with the Fair Trade Certified seal. That's because every time you do, it sends money directly back to the farmers, workers, or fishermen who produced that item for you, which they invest back into their own communities. This October, making the commitment to choosing Fair Trade products has never been easier.

Media & Communications

The Fair Trade Difference Campaign Launch
Today we release a powerful 5-minute documentary video to kick off the Fair Trade Difference campaign and pledge drive. The purpose of the video and two-week campaign is to tell the story of Fair Trade in full color, and to inspire commitment to shopping Fair Trade by signing a pledge.
Fair Trade Certified logo

More from Fair Trade USA

  1. Fair Trade Difference 2018
    The Fair Trade Difference is an invitation to peer behind the Fair Trade Certified seal; a guided tour into lives and communities across the world...

  2. Tree of Life
    We hear a lot about benefits of coconut for our bodies, meals, and households, but not so much about how it’s affecting the rest of the world. By...

  3. The Fair Trade Difference
    Fair Trade Certified works unlike any other ethical label by enabling direct economic benefit for farmers, workers, and fishermen. It’s simple: each...

  4. Fair Trade USA in the News
    See Fair Trade USA in the media.

  5. Just One Cup 2021
    Barista event for new new and new existing leads in the private label and coffee roaster space.

  6. Press Releases
    Fair Trade USA Press Releases

  7. Fair Trade Covid-19 Response
    COVID-19: How Fair Trade USA Is Responding and What You Can Do

  8. National Coffee Day 2019
    Honoring Nat cofee day with our Just One Cup campaign, including a change.org petition. https://www.fairtradecertified.org/justonecup

  9. We Wear Fair Trade 2019
    Fair Trade fashion is for everyone. That’s the message behind the We Wear Fair Trade Campaign and first-of-its-kind lookbook featuring clothing made...

  10. National Coffee Day 2018
    Saturday, September 29th is National Coffee Day and Fair Trade USA, the leading certifier of Fair Trade products in North America, has launched its...