Cadillac Metropolitan Pittsburgh Dealer Advertising Association Funds 11 Starlight Children’s Foundation® Tablets for Three Pittsburgh Hospitals Using CBS EcoMedia WellnessAd Advertising

PITTSBURGH, PA, October 2, 2013 /3BL Media/ – Cadillac Metropolitan Pittsburgh Dealer Advertising Association has partnered with CBS EcoMedia Inc. through its WellnessAd advertising to fund 11 Starlight Tablets for three Pittsburgh hospitals: Allegheny General Hospital, Children’s Hospital of Pittsburgh of UPMC, and The Children’s Institute of Pittsburgh.

A ceremonial “Power On!” event kicked off the program in style on Wednesday. The celebration was held at Olive or Twist, with attendees including representatives from all western Pennsylvania Cadillac Dealers, executives of Starlight Children’s Foundation and hospital representatives. Hosts included: Paul Polizzotto, President and Founder of CBS EcoMedia; Steve Siwy, District Sales Manager of Baierl Cadillac; Judith Christian, Executive Director, Starlight Children’s Foundation MidAtlantic; and Rebecca Aune, Director of Program Development, Starlight Children's Foundation MidAtlantic. Hospital representatives included Allegheny General Hospital: Drew Keys, Corporate Vice President Fund Development, Robert Guthrie, Pediatric Chair, Debbie Ziegler, R.N.; Children’s Hospital of Pittsburgh of UPMC: Andrea Kunicky, Coordinator, Media Relations, Beth Moneck, Child Life Specialist, Colleen O’Connor, Child Life Specialist; The Children’s Institute of Pittsburgh: Deborah Desjardins, Director of Development, and Kathy Krause, Institutional Advancement Coordinator. Special guests included Starlight child Hannah and family members James and Naomi.

Prior to the “Power On!” celebration, Cadillac Dealers and Judith Christian and Rebecca Aune from Starlight toured Children’s Hospital of Pittsburgh of UPMC to witness how the Starlight Tablets are impacting pediatric patients and their families, and how Starlight is helping to improve the life and health of kids and families in the Pittsburgh area.

Cadillac Dealers’ financial support delivered four Starlight Tablets to Allegheny General Hospital, four to Children’s Hospital of Pittsburgh of UPMC, and three to The Children’s Institute of Pittsburgh. Combined, the 11 Starlight Tablets will serve more than 5,300 pediatric patients per year.

 "As a parent myself, I can only imagine how tools like the Starlight Tablet help to ease anxiety and brighten the experience for families when their child is hospitalized,” said Steve Siwy, District Sales Manager of Baierl Cadillac. “We’re proud to support our local community and help lift the spirits of families throughout Pittsburgh through this partnership between Cadillac, Starlight and EcoMedia.”

“For 30 years Starlight has been on the forefront of delivering programs to hospitals that support and empower their pediatric patients,” said Jacqueline Hart-Ibrahim, Global CEO of Starlight Children’s Foundation. “The Starlight Tablet is the newest tool in Starlight's history of innovation. Generous donors like the Cadillac Metropolitan Pittsburgh Dealer Advertising Association enable Starlight to partner with hospitals and provide them with the tools they need to provide exceptional patient care.”

“The life-changing impact that Starlight makes on pediatric patients and their families is profound,” said Paul Polizzotto, Founder and President of CBS EcoMedia. “It is a privilege to partner with Starlight and the Cadillac Metropolitan Pittsburgh Dealer Advertising Association to help so many children in Pittsburgh who are battling life-threatening disease. This partnership beautifully illustrates the tangible, positive outcomes that are possible through our EducationAd, WellnessAd, and EcoAd programs.”

About Cadillac Metropolitan Pittsburgh Dealer Advertising Association

The Cadillac Metropolitan Pittsburgh Dealer Advertising Association is comprised of 7 dealers located in Western Pennsylvania, all dedicated to providing their guests with an unparalleled purchase and ownership experience. Cadillac has been a leading luxury automotive brand since 1902, and has engineered a historic renaissance through artful engineering and advanced technology. Lead by the all-new Cadillac ATS, the North American Car of the Year. More information can be found at media.cadillac.com.

About Starlight Children’s Foundation 

Over the past 30 years, Starlight Children’s Foundation has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year. To learn more, visit www.starlight.org, or follow us at facebook.com/StarlightChildrensFoundation and twitter.com/StarlightOnline.

About Allegheny General Hospital

Allegheny General Hospital (AGH) is a 661-bed academic medical center serving Pittsburgh and the surrounding five-state area. The hospital annually admits more than 29,000 patients, and nearly 800 physicians and approximately 5,000 employees share AGH’s commitment to excellence in patient care, medical education and research. Allegheny General Hospital is part of Allegheny Health Network, a physician-led organization committed to improving the health of the people living in the western Pennsylvania region. AGH is also a Western Pennsylvania campus for the Philadelphia-based Drexel University College of Medicine; third- and fourth-year medical students receive clinical training at the hospital.                                       

About Children’s Hospital of Pittsburgh of UPMC

Regionally, nationally, and globally, Children’s Hospital of Pittsburgh of UPMC is a leader in the treatment of childhood conditions and diseases, a pioneer in the development of new and improved therapies, and a top educator of the next generation of pediatricians and pediatric subspecialists. Children’s Hospital has fulfilled this mission since its founding in 1890. Children’s is named consistently to several elite lists of pediatric hospitals, including ranking 7th among children’s hospitals and schools of medicine (FY 2012) in funding for pediatric research provided by the National Institutes of Health, and is one of 10 pediatric hospitals in the United States named to U.S. News & World Report’s Honor Roll of America’s “Best Children’s Hospitals” for 2013–2014.

About The Children’s Institute of Pittsburgh

The Children’s Institute of Pittsburgh is an independent, licensed nonprofit organization that provides a comprehensive approach to pediatric rehabilitation: The Hospital, The Day School and Project STAR. The Hospital includes a 62-bed inpatient unit and numerous outpatient rehabilitation services for children and young adults. The Day School is an Approved Private School for children ages 2 to 21 with neurological impairments, including autism. Project STAR promotes the right of all children, especially those with physical, emotional and intellectual disabilities, to grow in safe, nurturing, lasting families.

About CBS EcoMedia Inc.

At EcoMedia, we're propelled by the desire to create positive social change; that's been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.