Businesses Moving in Right Direction on Natural Capital, Says World Business Council

It is almost exactly a year to the day since the launch of the Natural Capital Protocol - a framework which offers businesses a standardised framework to measure impacts on natural assets, raw materials and natural infrastructure.

The multi-stakeholder collaboration - led by the Natural Capital Coalition, of which WBCSD is a member - has attracted support from a cross-sector range of major businesses, including the likes of Coca-Cola, Tata and Olam. This positive response from the business community serves to highlight a growing corporate desire to understand the most effective methods to deal with natural capital risks, according to WBCSD's Eva Zabey.

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