A Brighter Future: How Gen Y Can Improve Your Corporate Giving Program
By Ty Walrod
A Brighter Future: How Gen Y Can Improve Your Corporate Giving Program
As many of us have already observed, it’s imperative that employee giving programs appeal specifically to Millennials – young adults in their 20s and early 30s who are becoming an increasing substantial part of our workforce.
Today’s young adults operate entirely differently than the generations that came before them. Millennials have grown up in an age where they have instant access to quality information, which has enabled them to have a profound impact on the world around them.
Not surprisingly, Millennials expect an almost entirely different online giving experience: from the initial engagement, to picking causes that resonate with their own personalities, and even to receiving feedback on the impact their donations help make. The importance of this is very well articulated in “Cause for Change” by Derrick Feldmann and Kari Dunn Saratovsky. Read more...
