Bloomberg Businessweek Shuffles the Newsstand Deck

Originally posted by Ad Week.

This really is a genius design concept from editor Ellen Pollock and creative director Rob Vargas. On the cover of Bloomberg Businessweek’s fourth annual “The Year Ahead” issue, out today in the U.S. and internationally Friday, is the familiar sight of a New York City newsstand.

But look a little closer and you will notice that the magazine covers (and one newspaper) arrayed around the vendor are in fact Bloomberg’s “pastiche” versions of popular titles like People, Wired and The Economist.

Click here to read the full article.