Blending Business Strategy with Corporate Responsibility To Boost Corporate Performance

Studies and research have repeatedly and conclusively shown that corporate philanthropy when properly executed - with genuine executive sponsorship and comprehensive employee and stakeholder involvement - goes a long way in boosting employee engagement, productivity, workplace pride, corporate brand, and perception with customers and suppliers. Data has also shown that companies that engage in well-executed workplace giving programs see a genuine boost in sales, profits and shareholder returns relative to comparable companies that do not have giving programs.

This April, Business in the Community (BITC) published results and trends from its 2015 CR Index. Key findings point to significantly higher executive and Board-level CR sponsorship in investment and operational activities, and show that the measurement of CR outcomes positively influences corporate performance and produces higher shareholder returns. Read more.