Big is Beautiful
Bard MBA's Eban Goldstein discusses Freya Williams Green Giants
Dec 3, 2015 9:15 AM ET
Campaign:
Bard Sustainability Leaders Series
The big question about business sustainability has always been: Can it scale?
In her highly readable and well argued new book, “Green Giants,” Freya Williams answers with a definitive yes. The book is subtitled: “How Smart Companies Turn Sustainability Into Billion-Dollar Businesses.” Williams looks at nine billion-dollar brands that have been built on a sustainability mission, and identifies the factors that got them to this scale.
The list includes five companies: Chipotle, Unilever, Whole Foods, Natura and Tesla. In addition there are four product lines or business units: Ikea’s sustainable home products, GE Ecomagination, Nike FlyKnit and Toyota Prius.
