Be a Responsible Tourist - "Buy Informed"
By Sophia Mendelsohn
When you think of an exotic Caribbean vacation, what comes to mind? Maybe beautiful beaches, delicious cuisines, and souvenirs for your loved ones back home. Before your next Caribbean trip, JetBlue and the U.S. Fish and Wildlife Service urge you to “Buy Informed.”
To support the U.S. Fish and Wildlife Service, JetBlue recently created content in the hopes of starting a dialogue about responsible tourism and educating travelers about how to “buy informed” and travel smart to the Caribbean. JetBlue is now airing a short film on all flights informing customers of the role they play in protecting Caribbean wildlife and preserving the region’s beauty. The video, featuring local Caribbean conservation heroes, will arm travelers with the right questions to ask when purchasing wildlife and plant-related products. View the video here.
Sophia Mendelsohn is currently the Head of Sustainability at JetBlue Airways, where she is shaping policies and practices that enhance JetBlue’s competitive advantage and reduce environmental impact. Prior to JetBlue, Sophia was Head of Sustainability, Emerging Markets for Haworth Inc., a multinational manufacturer in the corporate real estate industry. At Haworth, she was responsible for increasing sustainable product offerings in emerging markets, including Asia, Latin America, and the Middle East.
