Back-to-School Returns Back-to-Cause
Aug 27, 2012 3:20 PM ET
A few years ago, we reported on the lack of cause marketing efforts in back-to-school campaigns, but we're happy to report cause is back - and bigger than ever.
Target's game-changing announcement made a huge splash during the Olympics with its uplifting and emotional college acceptance commercial, which revealed the company is on track to raise a massive $1 billion for K-12 education by 2015. To help achieve this goal, Target recently launched the new back-to-school cause marketing campaign, "Give with Target." The program came to life through a dedicated Facebook page, which allowed consumers to vote for their local schools.
To read more on Cone's What Do You Stand For? blog, please click here.
