Avoiding the Hang-ups of Business Sustainability Definitions

“Got innovation? Just about every company says it does.  Businesses throw around the term to show they're on the cutting edge of everything from technology and medicine to snacks and cosmetics. Companies are touting chief innovation officers, innovation teams, innovation strategies and even innovation days.  But that doesn't mean the companies are actually doing any innovating. Instead they are using the word to convey monumental change when the progress they're describing is quite ordinary.”

This commentary taken from the Wall Street Journal post, You Call That Innovation, argues that companies today are using their terminology too loosely.  Referring to ‘innovation’ as a new business buzzword, as if it was a bad thing, our sustainability consulting has a contrary opinion.

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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".