AT&T Harnesses Internet Slang to Prevent Teen Texting and Driving

With LOL and OMG weaving their way into everyday conversation – and even into the Oxford English Dictionary – it's not hard to see just how much our language has changed in the face of technology. AT&T has embraced this new lexicon as they jump into teens' mobile conversations in effort to stop texting while driving with its new campaign, #X. 

In a continuation of its successful "It Can Wait" campaign, AT&T is asking drivers to join the 5 million participants who have already taken the pledge to stop texting while driving and now also text #X to pause a conversation before getting behind the wheel. The phone carrier has enlisted the help of celebrities like Demi Lovato and Tim McGraw to spread the #X message – helping to explain how no text is worth the risk while driving.

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