AOL Impact: Third Weekly Round Up of "Cause of the Day"
AOL Impact is our corporate commitment to raising awareness for non-profit organizations that our consumers, employees, and partners care about. We do this by dedicating a space on AOL.com that features a new cause everyday and engages our audience to take action via our AOL Impact site, www.impact.aol.com.
Throughout the month of June, AOL Impact is shining a spotlight on iconic campaigns from the Ad Council, a non-profit organization that produces, distributes, and promotes public service campaigns in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families. AOL is a long-time supporter of the Ad Council, and this partnership reflects our media commitment to the organization. Read more about our partnership here.
Highlighting 11 of Ad Council’s campaigns, AOL Impact generated close to 800,000,000 impressions and around 190,000 potential activists clicked through to the campaigns to learn more and take action throughout the month of June. The Wildfire Prevention Campaign, for example, was featured on two consecutive days in June. 90% of the new visits to the Ad Council Wildfire Prevention campaign throughout the two days came directly from AOL and, of those visitors, the average visit duration was 3:33 minutes, an 226% increase from site average. The exposure on AOL had significant impact on the campaign, helping to generate awareness around the issue and drive traffic to the campaign page.
AOL Impact is a proud partner of the Ad Council and we look forward to featuring various public service campaigns throughout the year.
Be sure to check AOL.com to see what cause we are featuring today!
For a look at the Ad Council campaigns spotlighted last week, please see below.
91% of Americans believe it’s important to be prepared for emergencies. However, only 58% of households report having taken any steps at all to prepare. In order to encourage more Americans to prepare themselves, their families and their communities, the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.
Continue reading and learn more about Emergency Preparedness here >>
One in five adults in the United States (50 million people) has arthritis, and an estimated 67 million people could be affected by the year 2030. Already the nation’s leading cause of disability, the heavy burdens of arthritis – the pain, disability, scope and cost – are contributing to an epidemic.
Continue reading and learn more about Arthritis Pevention here >>
Deaths in crashes involving drunk drivers with a blood alcohol concentration (BAC) of .08+ dropped in 2010, but despite this decrease, there were still 10,228 lives lost – that’s one person every 51 minutes. That makes it everyone's problem.
Continue reading and learn more about Buzzed Driving here >>
Young adults, aged 25 to 34, have often reached the stage in their lives when they buy new cars, get married, start families and apply for mortgages. Unfortunately their savings are low, and the burden of their debt is taking a toll on both their financial and personal health. That's 42 million people that need help getting on the right financial track.
The Feed the Pig PSA campaign, first launched in 2006, educates these young adults about improving financial behaviors and saving more money.
Continue reading and learn more about Financial Literacy here >>
The time U.S. children spend outdoors has declined 50% in the past 20 years. Barriers like population shifts to urban/sub-urban environments, an increase in children’s indoor activities, and a lack of awareness of or access to nearby nature locations have driven this trend.
However, research shows there are many benefits to kids spending time in nature. This time spent outdoors gives children the ability to explore, use their imaginations, discover new wildlife and engage in unstructured and adventurous play.
Continue reading and learn more about Discover the Forest here >>
