AOL Impact: Second Weekly Round Up of "Cause of the Day"
AOL Impact is our corporate commitment to raising awareness for non-profit organizations that our consumers, employees, and partners care about. We do this by dedicating a space on AOL.com that features a new cause everyday and engages our audience to take action via our AOL Impact site, www.impact.aol.com.
This is the second of our weekly round up of causes we've featured on AOL.com. This month we are shining a spotlight on iconic campaigns from the Ad Council, a non-profit organization that produces, distributes, and promotespublic service campaigns in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families.
On Sunday, June 10th we featured Ad Council's Autism Speaks campaign. We knew that this was a cause that would resonate with our consumers and it ended up being our highest performing cause module measure by click-through rate. Over 12,000 potential activists clicked on the placement to learn more, which is more than double our average of about 6,000 clicks per day. We are thrilled with it's success and will continue to feature Autism Speaks throughout the year.
Be sure to check AOL.com to see what cause we are featuring today!
Currently, there are 408,000 children in the U.S. foster care system; 107,000 of these children are waiting for families to adopt them.
Since 2004, the AdoptUSKids campaign has consistently delivered the message that "You dont have to be perfect to be a perfect parent." Humor is brought to the seemingly challenging task of adopting a child from foster care, to reassure prospective parents that even if not 'perfect,' they have the ability to provide the stability and security that a child needs and deserves.
Continue reading and learn more about AdoptUSKids here >>
Autism is the fastest-growing serious developmental disorder in the United States.*
Today, 1 in 88 children is diagnosed with an autism spectrum disorder, a 1000% increase in the past 40 years. Despite this high prevalence, research shows that many parents of young children have very little knowledge about autism. This campaign seeks to educate parents about the growing rate of autism in this country and to ultimately increase the level of early detection. To this aim, the PSAs encourage parents of young children to visit www.autismspeaks.org/signs to learn the early signs of the disorder.
*Source: Centers for Disease Control and Prevention (CDC), Morbidity and Mortality Weekly Report (MMWR), 2009.
Continue reading and learn more about Autism Speaks here >>
According to a new Ad Council survey, 86 percent of dads spend more time with their children today than their own fathers did with them. However, a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent. To inspire and support men in their commitment to responsible fatherhood, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC), and the Ad Council are reaching out to all fathers with a series of Public Service Advertisements (PSAs).
Continue reading and learn more about Fatherhood here >>
