Is Amazon Beginning to Embrace CSR?

Most major companies have embraced the power of CSR to drive brand affinity while also effecting tangible positive social and environmental impact, but some corporations remain conspicuously absent from the CSR landscape. Amazon.com, dubbed by its own hometown as a "corporate scrooge," is one of those companies notably turning a blind eye to demands for CSR. But now, the online retail giant may be changing its tune.

This week, the company announced the launch of AmazonSmile, a new website that activates a 0.5% donation to charity every time consumers shop. The site, which offers an identical user experience to the original website, allows shoppers to donate a portion of their total purchase price to one of more than 1 million charitable organizations.

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