2012 Cause Marketing Forum Recap
Jun 4, 2012 3:25 PM ET
The Cause Marketing Forum celebrated its 10th anniversary this week, as more than 500 corporate, nonprofit and agency practitioners came together in Chicago to share insights and best practices. The issues and industries were diverse, but a few key themes rang true for all:
1. You can still find a niche: A cookie brand may not be a natural match for most health-related nonprofits, but Keebler found its cause marketing sweet spot through a partnership with the American Red Cross. Its cause marketing effort, "Be a Good Cookie," encourages consumers to donate blood and provides a much-needed sugary treat to those who do.
To read more on Cone's What Do You Stand For? blog, please click here.
