Video - Michael Porter on Shared Value
Nov 29, 2012 10:45 AM ET
Campaign:
Creating Shared Value
At FSG’s 2012 Shared Value Leadership Summit, Professor Michael E. Porter, co-founder of FSG and co-author of Creating Shared Value, spoke on the power of shared value to solve social problems and revitalize capitalism. While businesses traditionally focus solely on creating shareholder value at the cost of society, shared value allows for businesses to make a profit and address societal issues simultaneously. This video provides key highlights from Porter’s full-length speech, answering the question, “What is shared value and how is it put into practice?”
To learn more, visit the shared value approach page or FSG's Creating Shared Value blog.