Thomas Edison High School “Goes Solar” Thanks to Boston Scientific and CBS’ EcoMedia

(3BL Media) Minneapolis/St. Paul, MN – October 13, 2011 – CBS EcoMedia Inc. (“EcoMedia”) and Boston Scientific unveiled today a solar project located on the gymnasium rooftop at Thomas Edison High School. The solar photovoltaic system is designed as an educational tool for students, teachers, and administrators and is the first environmental project to be funded as a result of Boston Scientific’s participation in EcoMedia’s ‘EcoAd’ program, which was launched in January. As a launch partner Boston Scientific purchased advertising on local CBS stations featuring the EcoAd leaf, meaning the Boston Scientific ads would be tied to tangible improvements to communities and the environment.

On hand for the unveiling were: Bernadeia Johnson, Superintendent of Minneapolis Public Schools, Carla Steinbach, Principal of Thomas Edison High School, Susan Thompson, Chief Legal Counsel – Cardiac, Rhythm and Vascular, Boston Scientific, Brien Kennedy, WCCO-TV Vice President and General Manager and Paul Polizzotto, President & Founder, EcoMedia.

The rooftop solar photovoltaic system has been installed on the roof of the gymnasium and is being coordinated as part of a major energy efficiency retrofit in the Minneapolis Public Schools. It is designed to give students a hands-on learning tool to understand the science of solar energy as part of the broader earth and climate science curricula. The solar impacts of the installation will reduce the cost of electrical consumption, reduce CO2 annually by an estimated 3,000 pounds, and result in annual cost savings.

“We are pleased that Boston Scientific and EcoMedia decided to invest in a solar project with Minneapolis Public Schools,” said Bernadeia Johnson, Superintendent of Schools. “This project is significant because it provides an opportunity for Thomas Edison to expand its science curriculum to include solar energy and supports one of our key values which is to be environmentally sustainable.”

The EcoAd program provides advertisers, such as Boston Scientific, with the option of purchasing "socially responsible media" that will deliver added value beyond traditional advertising. With the purchase of every EcoAd package, a portion of the dollars spent goes directly toward funding environmental and clean energy projects, all of which have been identified by local municipalities and public entities as being critical, yet under-funded. EcoAd advertising packages are available across CBS platforms, including network, local television, radio, outdoor and online.

“Boston Scientific is committed to bettering the communities in which we live and do business. Our support of the EcoMedia project at Thomas Edison High School is just one example of our ongoing effort to protect the environment,” said Susan Thompson, Chief Legal Counsel – Cardiac, Rhythm and Vascular, Boston Scientific. “This project also provides us an opportunity to further advance science and math education in the local school district, another area we support through our corporate citizenship platform.”

All EcoAds advertisements feature the EcoAd leaf which is a visible indicator that the brand is sponsoring important, local environmental projects such as solar installations, energy efficiency retrofits or the ‘greening” of schools, affordable housing and municipal buildings.

“At EcoMedia, our mission is to create healthy communities nationwide; that can’t be done without including children and youth in our efforts,” said EcoMedia founder and president Paul Polizzotto. “Obviously, the next generation deserves a clean environment and green space in which to play and exercise. But in addition, children need to know the importance of environmental stewardship. Those values are learned at home, in the community, and at school and we are proud and gratified that the Boston Scientific solar project will help to bring those critical lessons to the students of Thomas Edison High School. We are grateful to Boston Scientific for the commitment they are making to their community as well as the investment towards improving the quality of life for generations to come.”

About Boston Scientific

Boston Scientific regularly dedicates time, expertise and financial resources in the Twin Cities community, helping to improve health and educational opportunities for those in need. Consistent with its corporate mission to help clinicians improve patients' lives through medical innovation, Boston Scientific is committed to making more possible in the communities it serves. Boston Scientific make this commitment real by supporting global, national and local health and education initiatives, striving to improve patient advocacy, adhering to strong ethical standards, and minimizing its impact on the environment. Boston Scientific is committed to continuous improvement in the area of environmental health and safety, and demonstrates that commitment by minimizing pollution, the depletion of natural resources, and its overall environmental footprint.

About CBS EcoMedia Inc.
At EcoMedia we're propelled by the desire to create positive social change; that's been our mission since we founded the company in 2002. Our premise? That the billions of dollars spent annually in advertising represent a tremendous reservoir of untapped resources – resources that should be directed toward bricks-and-mortar projects which benefit local communities. We develop and nurture a wide-ranging network of partnerships with municipal governments and NGOs nationwide, and connect them with corporations eager to improve the quality of life in the communities they serve.

The result is our EcoAd program, a profoundly innovative twist on traditional advertising, which we have protected through a robust patent portfolio development program. Through our proprietary service we are able to efficiently redirect a portion of every EcoAd-branded media buy to fund much- needed environmental projects in communities all across the country.

The EcoAd program aims to create jobs, save taxpayer money and improve the environment. In the process, we're fundamentally altering the advertising landscape, elevating the ordinary commercial – and socially responsible media, in general – into a catalyst for real, quantifiable, and measurable change.

EcoAd is not a certification program, nor is the EcoAd logo a seal of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoAd advertisers, their products or services. For more information visit: ecoad.cbs.com.

About Minneapolis Public Schools
Minneapolis Public Schools promises an inspirational education experience in a safe, welcoming environment for all diverse learners to acquire the tools and skills necessary to confidently engage in the global community. For more information, visit www.mpls.k12.mn.us.

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MEDIA CONTACTS:

Kiki Rosatti, WCCO TV, krosatt@wcco.com 612.805.1258

Janice Sakamoto, Janice.sakamoto@ecomediacbs.com 310.871.6889

Annette Ruzicka, Annette.ruzicka@bsci.com 763.458.4193

Latisha Gray, latisha.gray@mpls.k12.mn.us 612.668.0062