New Walking Trail to Increase Acessibility and Encourage Active and Healthy Living at CTL-Will-A-Way

WINDER, GA., April 25, 2015 /3BL Media/ – Camp Twin Lakes and Children’s Healthcare of Atlanta installed a new, fully accessible walking trail at Camp Twin Lakes (CTL)-Will-A-Way, thanks to funding from UnitedHealthcare generated through its participation in CBS EcoMedia’s WellnessAd program.

To celebrate the 0.6-mile trail’s grand opening, Camp Twin Lakes and Children’s hosted a volunteer project, where volunteers from UnitedHealthcare put the finishing touches on the trail by adding new plants and mulch, and a ribbon-cutting ceremony.

“Thanks to Camp Twin Lakes, many Children’s patients are able to experience the fun and excitement of a true summer camp, and UnitedHealthcare’s support of this new walking trail will enhance that experience,” said Stephanie Walsh, M.D., Medical Director, Child Wellness at Children’s. “We know good nutrition and physical activity are critical to the well-being of all children, and promoting healthy habits to campers along the trail is a great way to extend the reach of Strong4Life to more of our patients and families.”

The trail will also feature six colorful Strong4Life trail signs, which will serve as teaching stations to encourage kids to play and promote the benefits of eating fruits and vegetables.

Camp Twin Lakes provides life-changing camp experiences to children with serious illnesses, disabilities and other health challenges. UnitedHealthcare, Children’s and EcoMedia previously built an Active Living Trail at Little Nancy Creek Park in Atlanta in 2012.

“We are grateful for the opportunity to support Camp Twin Lakes and work with Children’s by increasing campers’ access to programs and activities at CTL-Will-A-Way,” said Garland Scott, CEO, UnitedHealthcare Carolinas and Georgia.

“A core objective of our WellnessAd Program is to help children develop more active and healthier lifestyles,” said Paul Polizzotto, President and Founder of CBS EcoMedia. “We’re thankful to UnitedHealthcare for their support of the new walking trail for campers at CTL-Will-A-Way.”

This project is the latest in UnitedHealthcare’s “Do Good. Live Well.” employee volunteer initiative, whose mission is to inspire service and encourage volunteerism. For more information about the benefits of volunteering and to find local opportunities to get involved, visit www.DoGoodLiveWell.org. Follow @DoGoodLiveWell on Twitter or “like” Do Good. Live Well. on Facebook. 

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with more than 850,000 physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. Globally, UnitedHealthcare serves 45 million people in health benefits and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.

About Children’s Healthcare of Atlanta

Children’s Healthcare of Atlanta, a not-for-profit organization, is dedicated to making kids better today and healthier tomorrow. Our specialized care helps children get better faster and live healthier lives. Managing more than 850,000 patient visits annually at three hospitals and 25 neighborhood locations, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report. With generous philanthropic and volunteer support, Children’s has impacted the lives of children in Georgia, the United States and throughout the world.

About Camp Twin Lakes

Since 1993, Camp Twin Lakes has provided life-changing camp experiences for more than 100,000 of Georgia's children with serious illnesses, disabilities and other life challenges. Camp Twin Lakes facilitates week-long summer camps and year-round weekend retreats at three fully-accessible and medically-supported campsites, day camps, and through hospital-based Camp-To-Go day camps. Camp Twin Lakes collaborates with nearly 60 nonprofit organizations, each serving a different population, to create customized programs that teach campers to overcome obstacles and grow in their confidence and capabilities. Annually, Camp Twin Lakes serves nearly 10,000 campers, leverages support from 3,500 volunteers, and subsidizes 80% of the direct camp costs ($800) for every camper served. For more information, visit www.camptwinlakes.org. 

About CBS EcoMedia Inc.

EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company’s mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media. 

Through EcoMedia’s patent-pending EducationAd, WellnessAd, EcoAd, and Viewers to Volunteers advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation’s most effective nonprofit organizations, funding critical veterans, education, wellness, and environmental projects nationwide. 

EcoMedia’s innovative and proprietary business model has fundamentally altered the advertising and nonprofit landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.

EcoMedia has earned numerous awards and recognitions for its work, including the U.S. Conference of Mayors Award for Excellence in Public Private Partnerships (2009), Edison Awards for Social Innovation and Social Impact (2012, 2013), and the Starlight Children’s Foundation’s “General H. Norman Schwarzkopf Leadership Award,” which honors individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities.

Please visit ecomediacbs.com, like us at Facebook, or follow us on Twitter. 

By participating in EcoMedia’s EcoAd, WellnessAd, EducationAd, and Viewers to Volunteers advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

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