Measurabl Adds Jack Morton Worldwide to its CDP Pilot
San Diego, Calif., March 7, 2014 /3BL Media/ - Measurabl, the San Diego-based software startup for sustainability reporting, has added Jack Morton Worldwide, the global brand experience agency, to its roster of “Early Adopters” - innovative companies piloting Measurabl’s cutting edge sustainability reporting solution.
CDP (the Carbon Disclosure Project) is an international, nonprofit organization that administers the dominant global standard for how companies and cities disclose environmental information, particularly carbon emissions. More than 767 institutional investors representing over $92 trillion in assets support CDP and use its information to inform their investment decisions.
Jack Morton is a global agency rated among the top marketing service agencies worldwide that helps its clients engage their most important audiences through effective and inspiring brand experiences. In addition to working with clients like GM and Subway, Jack Morton has also created some of the world’s most memorable public events including the 2010 FIFA World Cup opening and closing ceremonies in Johannesburg and this summer’s upcoming Commonwealth Games opening and closing ceremonies in Glasgow. Jack Morton is part of the Interpublic Group of Companies (NYSE: IPG). Given its large, global footprint and cadre of high profile clients, the company has continued to advance its sustainability program, with sustainability reporting a core area of focus.
Measurabl’s mission is to make sustainability reporting something any organization can do regardless of size, resources or expertise. The company’s cloud-based software uses automatic data import technology and a guided, step-by-step process to help organizations complete sustainability reports, manage their supply chain, and benchmark to improve performance.
“We’re thrilled to have a company of Jack Morton’s calibre join our pilot program”, says Measurabl Founder & CEO, Matt Ellis. “Every line of code we write is driven by the use cases of our pilot participants and clients. Jack Morton continues this industry-first approach and ensures we deliver the best in class solution based on real industry insights.”
In addition to Jack Morton Worldwide, Measurabl Early Adopters represent a diverse swath of businesses including tech giants like VMware and real estate behemoths like USAA Real Estate Company.
ABOUT MEASURABL
Measurabl is sustainability reporting, simplified. Our software uses automatic data import technology and a guided, step-by-step process to help organizations complete sustainability reports, manage their supply chain and benchmark and improve performance. By making it possible for any organization to report on sustainability regardless of size, expertise or level of resources, we’re setting the standard for non-financial disclosure. To learn more about Measurabl, please contact info@measurabl.com or visit www.measurabl.com.
ABOUT JACK MORTON WORLDWIDE
Jack Morton Worldwide is a global brand experience agency. Our agency culture promotes breakthrough ideas about how experiences connect brands and people—in person, online, at retail and through the power of digital and word of mouth influence. We work with clients to create powerful and effective experiences that engage customers and consumers, launch products, align employees and build strong experience brands. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com, or follow us on Twitter @jackmorton.