Hosted Breakfast Session: Humanizing Climate Change: How Brands are Creating Social Relevancy for Sustainable Change
Sustainable Brands 2015
June 2, 2015 8-8:45 a.m.
Sunset Ballroom 4-5
The narrative around climate change is evolving. As the dialogue moves from how our actions impact the earth to how our actions impact our own future, more people are looking at how to bridge the disconnect between humans and the environment. And while the rise of social media is likely one of the many reasons for this disconnect, it is showing clear signs of being part of the solution as well and brands are catching on.
With input from Stephen Roberts of Dell, David Tulauskas of GM, and Adam Mott of The North Face, this panel will look at how innovative brands are working with millennials to create social relevancy in the climate change dialogue and using digital platforms collaboratively to drive the systemic change needed for the future.
More about ADAM:
Adam Mott oversees the Corporate Sustainability program at The North Face. Corporate Sustainability was formalized as a natural extension of the brand’s rich history in conservation and philanthropy. The North Face’s ultimate goal is to protect the health and longevity of the natural playground and the people who enjoy exploring it.
In his role, Adam develops and integrates the sustainability strategy across the entire business. Specifically, his focus is on the development of environmentally responsible product, greenhouse gas emission management and reduction, community engagement and the elimination of operational waste. This involves working closely with internal and external stakeholders to understand, measure and reduce the environmental and social impacts of the business.
Through product lifecycle assessment, The North Face confirmed that the majority of the brand’s environmental impact occurs in the supply chain, specifically in material production. Adam spends a significant portion of his time working to reduce the environmental and social impacts in the supply chain by focusing on resource productivity in the areas of energy use, CO2 emissions, water consumption, wastewater treatment and chemical management.
Adam joined The North Face in 2007 as the Corporate Sustainability Manager with the responsibility of incorporating sustainability into the business practices and corporate culture of the company. He holds a Bachelor of Science degree in Business Administration/Finance and a Master’s degree in Industrial Design.
