"Entrepreneurship and Social Enterprise" a presentation from CBS EcoMedia President and Founder Paul Polizzotto at the 2012 Edison Awards "Meet the Innovators" Forum.
The inside story of how a revolutionary ad model is funding some of the nation's most effective nonprofits dealing with the biggest social issues of our time.
Jun 28, 2012 3:00 PM ET
In this live presentation to the 2012 Edison Awards "Meet the Innovators" forum, Paul Polizzotto tells the story of how he created EcoMedia and the one-of-a-kind ad model behind it, explains how the company came to be acquired by CBS in 2010 and how successful it has become since then. Polizzotto reveals why EcoMedia expanded its mission beyond funding environmental projects through the EcoAd program to now include wellness and education projects vis the WellnessAd and EducationAd programs. He also details how the EcoMedia ad model works and who some of the participating corporate advertising partners are.
