Don't Miss the Upcoming CBSR Webinar: Developing a Corporate Community Involvement Strategy
(3BL Media) April 18, 2012 - CBSR Webinar
Developing a corporate community involvement strategy
April 26, 2012, 1:00-2:00 PM EST (10:00 - 11:00 AM PST)
CSR practitioners understand that active partnerships with governments and/or non-profit organizations in the countries and communities where a company operates can drive significant social and business benefits. However, it is often challenging to garner the executive commitment to develop corporate community involvement strategies that deliver those benefits.
Join CBSR as we walk through our approach to developing corporate community involvement strategies that build executive support, identify your corporate "cause" and establish the criteria for partnership selection. Also benefit from the experience of LoyaltyOne and Capital One where they share how they transformed their corporate community involvement strategies into business strategies.
Learning objectives:
- Learn how to develop a corporate community involvement strategy that integrates organizational culture, competencies and assets, community and employee interests, and core business strategy to deliver social and business impacts over the long-term
- Understand the relationship between brand impact and local discretion when determining the corporate community involvement model that works best for your organization
- Understand what questions you need to answer to determine the intersection between business priorities, organizational assets and stakeholder expectations
Speakers:
Blake Connoy, CSR Advisor, CBSR
Laural Ostfield, Senior Communications Manager, Capital One Canada
Amanda Hudson, Associate Manager of Corporate Affairs, LoyaltyOne
CBSR members can attend this webinar for free. Non CBSR members may attend for $75.
