A Decade of Yoplait's Saving Lids to Save Lives

Date: October 20, 2009 at 1:30 EST

Whenever cause marketing program awareness surveys are mounted, a perennial "best known" is Yoplait's campaign that rewards consumers for sending in a yogurt lid by donating a dime to Susan G. Komen for the Cure.

During this one-hour session, Berit Morse, Promotion Marketing Manager at General Mills, will share the story behind "Save Lids to Save Lives" and important lessons learned during the program's first decade.

Speaker Profile: Promotion Marketing Manager Berit Morse, now responsible for the Yoplait Saving Lids to Save Lives program, has spent nearly a decade at General Mills. Prior to joining General Mills she worked in public relations account management at Weber Shandwick. She graduated from St. Olaf College in 1997 with a BA in English.
 

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