What HP, Groupon, DICK’s Sporting Goods and New Balance Have in Common

November 19, 2015 /3BL Media/ - HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing.

HP, Groupon, DICK’s Sporting Goods and New Balance all have social initiatives that do well by doing good. And each of these companies has been honored for their efforts with the industry’s highest award: the Cause Marketing Halo Award.

“We’re pleased to open the submission period for the 2016 Cause Marketing Halo Awards,” said Cause Marketing Forum President David Hessekiel, the organization behind the prestigious awards program. “Halo award winners are able to show strategic benefit for the business, for their consumers and for society. It may seem simple on the surface, but in practice, it’s both an art and a science.”

2016 Cause Marketing Halo Award application materials may be found here. To be eligible for consideration, programs must have occurred in 2015 and show benefit to both a business and a cause effort. Additional considerations as well as judging criteria can be found here. Descriptions for the ten categories may be found here.

Finalists will be selected in Q1 of 2016 and winners will be announced at the 2016 Cause Marketing Forum Conference June 1-2, 2016 in Chicago.