People: Belonging

We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of people that really understand our consumers. To do that we need to build a company that mirrors the rich diversity of the communities and markets that we operate in. We know that globally reflective teams are good for business; they make innovation possible, outperform the competition and enable organizations like ours to be more impactful in the marketplace. 

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Videos from this campaign

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Content from this campaign

Awards, Ratings & Rankings

A Visionary Award for a Visionary Director at Bacardi
Colin Asare-Appiah, Trade Director of Culture and Lifestyle at Bacardi, is been honored with this year’s Tales Visionary Award by the Tales of the Cocktail Foundation.

Diversity & Inclusion

Stories of Belonging at Bacardi Through a Woman’s Lens
As a family-owned business, Bacardi is always thinking about the legacy we will leave for future generations and about reshaping the future of the spirits industry, giving everyone an opportunity to belong and thrive.

Diversity & Inclusion

Bacardi HR Business Partner: A Role With the Perfect Mix
Laura Jenkins is UK & Ireland Lead HR Business Partner at global spirits giant Bacardi. She tells Personnel Today how no two days in the HRBP role are the same, and how a commitment to inclusion means staff stick around.

Responsible Business & Employee Engagement

Talking Workplace Innovation With Bacardi
More than 160 years since the company was founded on the Caribbean island of Cuba, Bacardi is still family owned. The company’s 9,000 employees around the world are united by three cultural pillars, Fearless, Family and Founders, and refer to one another as ‘Primos’.

Diversity & Inclusion

Raising the Bar: How Women Mixologists Are Stirring Up India’s Alco-Bev Industry
Women trade ambassadors for Bacardi in India share their experiences as top mixologists in the country, while advocating for greater gender diversity in the workforce and explore ways to create a more inclusive environment for women to thrive in.

Awards, Ratings & Rankings

Forbes Names Bacardi Among “World's Top Female Friendly Companies”
Bacardi, the world’s largest privately held spirits company, is toasting to being recognized by Forbes as one of the World’s Top Female-Friendly Companies.

Diversity & Inclusion

Women in the Workplace: Shattering Stereotypes in Whisky
Stephanie Macleod is the first female Master Blender at Dewar's Blended Scotch Whisky. She shares her personal journey, the support she received to become the 7th master blender in the brand’s history, and how the company shaped her journey in the world of whisky.

Awards, Ratings & Rankings

Bacardi Celebrates Great Place to Work® Certification Nation Day
Bacardi strives to make moments matter for its people every single day. Join Bacardi as it celebrates being Great Place to Work(R) certified at 37 Bacardi locations in 22 countries around the globe!

Awards, Ratings & Rankings

People-First Approach at Bacardi U.S.A., Inc. Leads to Great Place to Work® Certification for the Fourth Year in a Row
Family-owned Bacardi has created a unique culture of care, where every person feels appreciated for who they are, what they do, and who they can become.

Awards, Ratings & Rankings

Bacardi Named Great Place to Work® in the UK
Despite the challenges of the past year, Bacardi has been keeping spirits high with a number of internal initiatives designed to keep teams feeling connected, motivated and on-track with their career development goals.
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