Loblaw's Sustainable Seafood Commitment

Loblaw's sustainable seafood commitment is driven by one of its corporate social responsibility principles,Source with Integrity. In May 2009, Loblaw made a commitment to source all seafood sold in its corporate and franchised locations from sustainable sources by the end of 2013. Affecting more than 50 per cent of in-store departments, this commitment covers all canned, frozen, fresh, wild and farmed seafood products, in all categories, across all brands.

Additional information about Loblaw's commitment to sustainable seafood can be found at www.oceansfortomorrow.ca, and on Facebook at www.facebook.com/LoblawSustainableSeafood.   A commitment to Source with Integrity is one of five Loblaw corporate social responsibility principles, which also includes Respect the Environment, Make a Positive Difference in our Community, Reflect our Nation's Diversity and Be A Great Place to Work.

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