If you're not measuring the impact of your corporate giving you're missing an opportunity to demonstrate the difference you're making with your CSR program. If tracking your impact sounds like one more thing to add to your very long to-do list, think again. It's much easier than it might sound and can pay huge dividends when it comes to engaging with stakeholders. Periodically Versaic will share tips and stories about how companies are measuring their impact and taking their CSR programs to the next level.
A strong corporate philanthropy program can pay big dividends in terms of community and brand awareness, customer loyalty and employee engagement. If...